One fixed structure and the same offer line; only the lead product changes. Rugs, seat pads, cushions with bed socks, the whole house, or no product at all. We think naming a specific product beats the general line, because it gives the reader a basket to picture.
The product named first in the primary text. Runs on the room images and the natural-light video.
£70.00 spent on each version, or 28 days, whichever comes first. Not before.
Which product to put in front of the November high-ticket ads.
Each day's line is the whole test so far, so it settles as the numbers grow
Shows whether every version is getting its share
The count behind the cost per purchase
The earliest signal: does the ad earn the click
| Version | Spent | Link clicks | CTR | Purchases | Cost per purchase | Purchases per click | ROAS |
|---|---|---|---|---|---|---|---|
| Rugs lead | £1.43 | 3 | 2.94% | 0 | – | 0.00% | 0.00x |
| Seat pads lead | £3.13 | 2 | 1.17% | 0 | – | 0.00% | 0.00x |
| Cushions and bed socks lead | £4.81 | 6 | 2.08% | 0 | – | 0.00% | 0.00x |
| Whole house | £7.04 | 11 | 2.09% | 0 | – | 0.00% | 0.00x |
| No product, offer only | £4.42 | 4 | 1.30% | 0 | – | 0.00% | 0.00x |
| Day | Rugs lead spend · clicks · purchases | Seat pads lead spend · clicks · purchases | Cushions and bed socks lead spend · clicks · purchases | Whole house spend · clicks · purchases | No product, offer only spend · clicks · purchases |
|---|---|---|---|---|---|
| 2 Oct | £0.41 · 0 · 0 | £0.61 · 0 · 0 | £1.16 · 1 · 0 | £0.41 · 4 · 0 | £0.36 · 1 · 0 |
| 3 Oct | £0.10 · 0 · 0 | £0.18 · 0 · 0 | £1.89 · 0 · 0 | £1.42 · 2 · 0 | £0.43 · 0 · 0 |
| 4 Oct | £0.08 · 0 · 0 | £0.63 · 0 · 0 | £0.05 · 0 · 0 | £0.27 · 0 · 0 | £0.39 · 0 · 0 |
| 5 Oct | £0.07 · 0 · 0 | £0.27 · 0 · 0 | £0.25 · 0 · 0 | £0.66 · 2 · 0 | £0.55 · 1 · 0 |
| 6 Oct | £0.12 · 0 · 0 | £0.12 · 0 · 0 | £0.03 · 0 · 0 | £0.77 · 0 · 0 | £0.62 · 0 · 0 |
| 7 Oct | £0.06 · 0 · 0 | £0.28 · 0 · 0 | £0.05 · 0 · 0 | £0.23 · 1 · 0 | £0.22 · 0 · 0 |
| 8 Oct | £0.19 · 0 · 0 | £0.32 · 1 · 0 | £0.86 · 5 · 0 | £0.67 · 0 · 0 | £0.20 · 0 · 0 |
| 9 Oct | £0.03 · 0 · 0 | £0 · 0 · 0 | £0.19 · 0 · 0 | £0.07 · 0 · 0 | £0.16 · 0 · 0 |
| 10 Oct | £0.01 · 0 · 0 | £0.01 · 0 · 0 | £0.02 · 0 · 0 | £0.24 · 0 · 0 | £0.14 · 0 · 0 |
| 11 Oct | £0.02 · 0 · 0 | £0.04 · 0 · 0 | £0 · 0 · 0 | £0.16 · 0 · 0 | £0.19 · 0 · 0 |
| 12 Oct | £0 · 0 · 0 | £0.03 · 0 · 0 | £0 · 0 · 0 | £0.06 · 0 · 0 | £0 · 0 · 0 |
| 13 Oct | £0.05 · 0 · 0 | £0.01 · 0 · 0 | £0 · 0 · 0 | £0.08 · 0 · 0 | £0.03 · 0 · 0 |
| 14 Oct | £0.02 · 2 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0.03 · 0 · 0 | £0.02 · 0 · 0 |
| 15 Oct | £0.02 · 0 · 0 | £0.08 · 0 · 0 | £0.01 · 0 · 0 | £0.10 · 0 · 0 | £0.05 · 0 · 0 |
| 16 Oct | £0.03 · 0 · 0 | £0.14 · 0 · 0 | £0.12 · 0 · 0 | £0.22 · 0 · 0 | £0.37 · 0 · 0 |
| 17 Oct | £0.03 · 0 · 0 | £0.08 · 0 · 0 | £0.01 · 0 · 0 | £0.45 · 0 · 0 | £0.43 · 1 · 0 |
| 18 Oct | £0.19 · 1 · 0 | £0.33 · 1 · 0 | £0.17 · 0 · 0 | £1.20 · 2 · 0 | £0.25 · 1 · 0 |
| 19 Oct | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0 · 0 · 0 | £0.01 · 0 · 0 |
The 5 texts run as options inside 5 ads. Meta chooses which text each person sees, so the texts never get equal spend, and Reels and Stories show no primary text at all, so text spend adds up to less than the ads' total. Per-text results are a steer, not a verdict: a colder text can look weaker while still doing its job for people who are not ready yet.
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.