Every test on the Hyde & Hare ad account and where it stands. Each one has a verdict rule set before it starts, so "too early to call" means on track, not failing. Open a test for the hypothesis, the versions and how the numbers have moved day by day.
| Test | Started | Progress to verdict | Status | Where it stands | Verdict due | |
|---|---|---|---|---|---|---|
| Hot water bottle: which way of writing the offer gets the orderAd copy · writing structure · 5 versions | 2 Oct | 61% | Too early to call | 30 Oct | Open → | |
| Hot water bottle: which stage of the buyer's journey the copy should speak toAd copy · funnel stage · 5 versions | 2 Oct | 61% | Too early to call | 30 Oct | Open → | |
| Hot water bottle: which product should lead the £150 basketAd copy · which product leads · 5 versions | 2 Oct | 61% | Too early to call | 30 Oct | Open → |
Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.