What we're testing
Hyde & Hare
19 October 2026

Every test on the Hyde & Hare ad account and where it stands. Each one has a verdict rule set before it starts, so "too early to call" means on track, not failing. Open a test for the hypothesis, the versions and how the numbers have moved day by day.

0 running0 waiting to start0 called
No tests running right now. Next up: The beanbag ads and the hot water bottle Flora whitelist ads are built and waiting; neither is a test yet. The first test will be set up with a verdict rule before it goes live.

Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today, which is partial. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.