Every live test on the Hyde & Hare ad account, what it is meant to find out, and where it stands. Each test has a verdict rule set before it starts, so a test showing "too early to call" is on track, not failing. Called tests move to the bottom with what we learned. Figures refresh daily and include today, which is partial.

Spend, clicks and purchases are as reported by Meta for the ads in each test, from the test's start date to today. Where versions share an ad set, Meta decides how much each one spends, so compare cost per purchase and purchases per click rather than totals. A test is only called once its rule is met; stopping early on a good week is how false winners get made.